COLOURAGE has a strong brand image as India’s premier monthly magazine in the field of Textile Wet Processing.
In keeping with this image, it mainly focuses on the production and application of dyes, chemicals and allied products used in the colouration of cotton, wool, jute and synthetic fibre fabrics. In order to accord a complete view to the journal, it also touches upon the processing of knitted goods, hosiery and garments. Machinery relevant to this sector is also covered extensively. With the increased thrust on exports in the global free-trade market, a lot of aspects related to quality and compliances have also been included of late.
One of the emerging strengths of COLOURAGE has been its structured format wherein it has categorized its technical content to encompass a wide range of topics relevant to processing, and planned the broad content for the same for a period of over 2 years. It is perhaps the only journal of its ilk the world over to achieve this level of meticulous planning.
COLOURAGE thus reaches all the textile mills, woollen mills, silk and silk art mills, textile processing houses, garment manufacturers, garment processors, Knitwear manufacturers, hosiery manufacturers, export process houses, speciality chemicals manufacturers etc. It is also abstracted by various national and international abstracting agencies.
Bearing testimony to the strong brand image is the respect that it enjoys in the Industry, both in India as well as abroad, and also the fact that it is in its 62th year of publication.